![]() Survey results found that 95% of consumers consider a store's exterior appearance an important factor when deciding upon a place to shop, and more than half will avoid a store if the exterior appears to be poorly maintained. Curb appeal is important: No one wants to enter a store if your sign is only partially lit, paint is peeling, or your window displays are dusty, outdated, or disorganized. Is your store at risk? Let's take a look at a few of the most important factors: Create an inviting exteriorĪ neat, inviting, and polished exterior is the first step to driving more foot traffic to your brick-and-mortar stores. In addition, 64% of shoppers have walked out of a store without making a purchase due to disorganization or a poor physical appearance. These negative experiences were attributed to empty or broken shelves, disorganized inventory, poor bathroom cleanliness, or parking lot issues (such as potholes or lack of snow removal). According to a 2019 report compiled by ServiceChannel, 70% of shoppers have had a negative experience at a retail store in the past six months. While many brands have risen to the challenge, for a large majority of stores, appearances aren't doing them any favors. This has been a well-understood concept in retail going back many years - but today, with the multitude of digital options at shoppers' fingertips, it's become even more acute. Yet that's exactly what today's retail shoppers are doing before deciding to enter any store. By Tom Buiocchi, executive director, ServiceChannelÄon't judge a book by its cover, or so the adage goes.
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